Most of my work sits where strategy meets delivery — the point at which good intentions either become real or quietly stall.
Strategy
Making sense of a complex problem, agreeing what matters and setting a direction people can actually follow.
Strategy and operating model
Executive advisory
Business process improvement
Transformation
Turning intent into a programme that holds together — scope, sequencing, governance and the difficult conversations.
Digital transformation
Transformation assurance
Customer experience
Technology
Choosing and shaping technology around the problem rather than the other way round.
Technology-enabled change
Data, automation and AI
Systems and platforms
Delivery
Getting it done. Leadership where a programme has stalled, and the discipline to keep it moving.
Programme and project leadership
Delivery recovery
Interim leadership
Experience20+ years
Experience
Two decades of complex change
I work independently, which means you get the person you met rather than a team
assembled after the contract is signed. Most of my work sits where strategy meets
delivery — the point at which good intentions either become real or quietly stall.
Engagements vary. Some are short and diagnostic: a second opinion on a programme
that has lost its way. Others run for months, leading delivery or advising an
executive team through a significant change.
Selected engagements are written up as case studies
— across healthcare, transportation and utilities.
Each covers what the problem was, how the work was structured and what changed
as a result. No client is named.
A business case is argued hard, approved once, and never looked at again. The assumptions underneath it keep moving — and almost no organisation has a mechanism for asking whether the thing it funded two years ago is still worth finishing.
Most organisations centralise a function, undo it a few years later, and centralise it again after that. Each swing is argued well and costed carefully — and each one is judged on the half of the trade-off that happens to be countable.
Most of England’s two-tier areas now know what their new councils will look like. The maps are settled and the date is fixed — but almost nothing about how the services will actually run has been decided yet.
Organisations invest in the part of the experience they can see and control — the app, the portal, the contact centre. The things that actually decide how it feels are funded somewhere else entirely.
Change is rarely slow because the work is hard. It is slow because it stops, again and again, waiting for an answer that has no owner and no date — and nobody ever puts a price on the waiting.
Most organisations can describe their customer journey in detail. Far fewer can describe what happens when it fails — and the failure route is the one customers remember, talk about and judge you on.
Most cost reduction programmes hit their number. Rather fewer keep it. Eighteen months on, the cost base has crept back and nothing obviously went wrong — because taking out cost is not the same as taking out work.
Most organisations are asking where they could use AI. That produces a list of pilots and very little else. The question that changes anything is what you would do differently if the work cost a tenth as much.
When a programme is in trouble the instinct is to produce a new plan. It is almost always the wrong first move, because the new plan inherits the assumptions that caused the problem.
The most expensive transformation failures aren't the ones where the strategy was wrong. They're the ones where it was right, and never survived the journey into delivery.
People often assume consultants thrive on pressure — that we’re wired for complexity, comfortable with responsibility, and energised by the challenges that make others run.
Consulting gives you plenty of moments where a theory meets reality — and reality wins. But one project, more than any other, reshaped the way I think about digital transformation forever.
Some projects succeed quietly. Others succeed loudly. And then there are the rare ones that succeed somewhere else entirely before anyone realises what you were trying to do in the first place.
The consulting landscape is dominated by two extremes. At one end sit the global firms — vast, branded, and armed with frameworks for every scenario. At the other, the niche boutiques — agile, affordable, and deeply specialised.